Barbie v. Fulla

In the chapter Mecca Cola and Burquinis: Muslim consumption and religious identities Echchaibi discusses the ways in which American consumer culture has been appropriated by and for the Muslim market. One of the ways this is done is through Fulla, a Muslim Barbie doll. Echchaibi says that some Muslims believe that the American Barbie has destructive social and cultural implications. Fulla is honest, caring and has respect for her parents. Although Fulla is marketed in a western-style consumer industry she is not a progressive character, which means that she represents the struggle for the collective identity of the traditional female subject in a changing world.

Sources:

http://pixabay.com/static/uploads/photo/2012/03/04/00/06/babushka-21758_640.jpg

Echchaibi, N. "Mecca Cola and Burquinis: Muslim consumption and religious identities". 2012. Religion, Media and Culture: A Reader. Ed. Lynch, G; Mitchell, J. London: Routledge.